KAM Reloaded™ provides the exhaustive framework required to build a key account management strategy and successfully advance the phases of implementation over time. Far more than existing KAM methodologies, it places strong emphasis on KAM teams, their collaboration, dynamic along with the quality of key account plans and crucial interactions with Key Accounts.. It also offers a highly effective and pragmatic framework to analyse an existing KAM programme and define a roadmap for improvement.
KAM Reloaded™ was built with great intellectual precision while ensuring it is easily understood by all staff involved in the KAM initiative. The methodology—which relies on three pillars including KAM Infrastructure, KAM Teams, and the Key Account Plan—is designed to adapt to the organisation’s unique environment and processes.
KAM Reloaded™ emphasizes the quality of key account plans and their effective execution. With its flexible and pragmatic framework along with our customised training and coaching support, we help key account managers and their account teams develop and enhance their skills along with the success of their account plans.