Account Management Framework™ is our account management methodology that provides an exhaustive yet straight-forward operational framework to analyse and optimise all aspects of customer management. With this, we build the solid foundation you need to run a prosperous business and to build strong customer relationships while ensuring the effective use of sales resources.
Account management is a critical element to a company’s overall operating model. Our Account Management Framework helps all functions involved in managing customers deliver an exceptional experience while optimizing customer satisfaction, customer loyalty, and revenue growth. For the sales team, the AM Framework provides a powerful set of tools to help in prioritising, engaging with, and expanding their customer base.
Our Account Management Framework, when combined with Business Ecosystem Selling and complex sales, makes your customer relationship management strategies far more effective. It also creates a strong foundation for a Key Account Management initiative, avoiding the frequent situation where a KAM programme fails because of recurring weaknesses in Account Management.