Business Ecosystem Selling™, our advanced end-to-end complex sales methodology, combines the best multifaceted influence-oriented marketing and sales methods developed in the past decades. Flexible and fully customisable it leverages the essential concepts of business ecosystem and influencers along with the buyer’s journey and the sales process. It also supports the selection, customisation, and roll-out of digital tools.
B2B purchase decisions are deeply influenced by information and opinions from third parties. Our Business Ecosystem Analysis framework helps communications, marketing, and sales teams analyse a relevant part of the business ecosystem according to the context and goals to drive their actions accordingly.